Wednesday, August 14, 2013

Information Marketing - Strategy and Benefits

Information marketing is the process of selling information that you own or have a license to use. You can get the maximum out of your information marketing efforts by making a strategy that helps you become a marketing specialist.

Strategy:
 1. What you plan on selling is the first thing to consider while creating an information marketing strategy. You may have information in different formats like software, an e-book or a DVD. Your marketing strategy will vary with the format in which the information is offered to the buyer.
2. Find your target audience. Spreading the message is fine, but targeting people who are specifically looking for the information you provide is the best strategy. You can make a strategy to market your information product to individuals, corporations, organizations or even ethnic groups. A good infopreneur has an idea about the needs, characteristics and preferences of his/her prospects.
3. As an information marketer, you need to have a proper profit model. You should calculate the amount of money that will be spent on marketing, without going into loss or for maximum profits. A good profit model will help you keep track of the direction in which your info-marketing business is going, so that you can make any adjustments if required.

These are just few of the things that an infopreneur should know about. There are many more points to consider, and for this reason you should continue the learning process and increase your knowledge on the subject.

Benefits
Starting an info-marketing business can be beneficial in many ways.
1. The process of creating a product can be time consuming, but once that is over, you can sell your product multiple times and generate passive income from it. Also, having your own published product means that you are an expert on the subject.
2. A lot of people market their information products by placing them on marketing sites. The benefit of doing this is that your product will be picked up by other marketers, who sell products for commissions. This is a great way to earn a passive income, as all the work of marketing the product will be done by others and you can work on your next product.
3. As an information marketer, you have the luxury of working from home. You can develop your product and sell it to people all over the world directly from your PC. In most cases, no license is required for starting an info-marketing business.
4. Another good thing about the information marketing business is that you don't need to hire a lot of people to run it. A lot of infopreneurs work alone and pay an independent contractor for performing the duties of database management, shipment, and customer support.
5. You can potentially make large profits. Many people have made millions from information marketing. How much you make, depends on your efforts. You can make it as large as you want.

Building a strong information marketing business is possible with a good strategy in place. Once you're able to establish your business, you can earn a passive income from it for life.

Sunday, August 11, 2013

What is Information Marketing?

This may sound foreign to most people, but simply put...Information marketing is the marketing of information. I know you were probably expecting some long drawn out definition, but really it's not that complicated. There are numerous products to consider when discussing the Information Industry that many people may not know about or maybe even forgotten like audio programs, videos or DVD's made available through a catalog or online, traditional books, newsletters, magazines, membership sites, home-study courses, E-books, webinars, tele-seminars, tele-coaching, seminars and conferences in some form or another. As you can see from the large list above, information marketing covers a lot arenas.

You may be like me, and prefer to have something tangible (ie..in hand) when learning new information or you may prefer to view this information via the Internet or attend seminars. Really, the possibilities with information marketing are endless because everyone has their own preference, and therefore your audience/target market will vary depending on the medium you decide to choose to get your information distributed. Let's discuss a few different methods of Information Marketing:

1.Newsletter. You can choose to deliver your content to subscribers on a weekly, bi-weekly, monthly, or quarterly basis. You don't want to make the dreaded mistake of sending a boring newsletter to your prospects so please, and I say again, please take careful consideration when putting together content. Make sure that the content is something that your prospects will actually use in their lives and at the very least will find interesting. If you can't do that, then you might as well not waste your time, nor theirs for that matter, with dull, boring, unwanted information.

2. Audio Files/MP3s & Video. Audio Video Marketing is being used to deliver content to customers & prospects quite a bit these days. As people become more savvy with Internet use they are also becoming more comfortable with using the Internet as their information portal. Audio Video Marketing allows you to capture the attention of customers and prospects by providing them information in a way that is interesting.

3. E-books. An E-book is an electronic book that is used to sell information. Majority of the time it is delivered to you via a PDF file (Adobe PDF). To view the E-book you would download it, and read it on your computer or print it for portability.

4. Membership Sites. Membership sites provide members access to information that is password protected. People either pay a one-time fee, that allows them to receive lifetime access. Or, they pay a fee on a monthly basis. Typically, valuable information like articles, E-books, software, an even advice is often what is provided so that exclusivity can be marketed.

There are tons of different mediums to Information Marketing and I only discussed a few. The possible topics are countless. People are buying information on any imaginable topic, from how to achieve better sex, to how to take care of a dog, to how to invest in Real Estate, to how to run a business, to how to make money online. The potential is unlimited for anyone with the thought of marketing information. I believe that everyone has something that they are proficient in, and would provide great insight to the next person if they would just be willing to share their knowledge.

If Information Marketing is something that you would like to do, then I highly suggest you identify a market (make sure you do your research), get your information products and services together to fit/fulfill that market, and figure out how you will sell and deliver the information. It won't get any simpler than that. If you can think of it I am sure that someone has packaged and sold information about it already, you just make sure you aim to do it better! When it boils down to it... there is always going to be a market for Information Marketing! Knowledge is Power!

Thursday, February 9, 2012

Information Marketing Wealth University

The Web is an intensely commercial medium, offering plenty of ways to make money. Can you believe that over 500 home businesses start in a single day? The number is actually higher than that, as lots of home businesses start up without counting themselves with federal agencies. How do you compete with that? What do you do?

ARE YOU IN THE REVOLUTION?

Information is Power! There is nothing as powerful as an idea whose time has come…

You are about to be introduced to a business that can never be saturated!

Today, more than ever, is the age of information. Twenty four hours a day, seven days a week, there continues to be an incredible demand for information throughout the world. Those who have the right information, the knowledge, the know-how…they hold the power, they have the ability to accomplish and achieve what has never been done before. There is astronomical demand for e-books, manual, reports, guides, newsletters, of almost every imaginable kind… on practically ANY topic you can think of! People crave information that appeal to their basic needs, which will somehow educate them, make their lives easier, enlighten them, solve their problems, and provide comfort, security or emotional satisfaction.

On the internet today, the over $10 billion Information Products Industry is one of the largest there is. Therefore, this is a very great business opportunity in this present age. And the good thing is that you can learn to profit from this for the REST OF YOUR LIFE!

Here's why e-books and information products are the perfect product:

1. Manufacturing / Purchase Costs $0.00
2. Premises / Storage & Wastage Costs $0.00
3.Packaging / Shipping & Returns Costs $0.00
Grand Total:
$0.00

No inventory to hold, no premises to rent, no stock spoilage or returns to deal with and practically zero cost or risk involved to start with. Once up and running your new business will practically manage itself and you will be able to decide whenever and wherever you want to do a little work.

And do you know that you are the source of the ideas, information, data and entertainment to fill the voracious appetite of millions of info-maniacs in Nigeria and all over the world? You have the knowledge, expertise, idea, talent, experience, or information that other people eagerly desired. You may not know that you do have this great wealth within you. You do not know because you fail to realize that all the experiences, challenges, and knowledge, which you've consciously or unconsciously accumulated over the years is an avenue created by God for you to make great wealth in life. But now you know better.

Guess what? A lot of people are waiting for you;

  • Many need where they can buy goods at a cheaper rate.
  • Many need to save more cost in getting what they need.
  • Many desire to know how to make more sales.
  • Many need to know more about the internet.
  • Many need to know how to import and export goods.
  • Many need to know how to get money with what they have.
  • Many get frustrated trying to make payment online.
  • Many people need to reduce their weight.
  • Many need to travel abroad either to live or for studies.
  • Many need to learn how to get into a good relationship.
  • Many want to learn internet marketing and make money online.
  • Many people want to stop masturbation.
There is no end to peoples' needs and desires
Infact, there're still very HOT niches you can explore for great wealth!
And of course, if you don’t know how to write, you can still make unlimited income from this business because we will show you how and where to get information you can sell.
Introducing to you our power-packed program:
"INFORMATION MARKETING WEALTH UNIVERSITY"

By the time you're through reading this package on INFORMATION MARKETING, you can't help but to pick up your pen and paper or open your computer and start writing down words that will virtually make millions of Naira for you forever. Your success in Info Business is not just in providing information or raw data, but to convert the mountains of raw data into specialized knowledge presented in a way the consumer can assimilate and use quickly. Therefore, the problem is not lack of information or ideas but a lack of information that is packaged properly. This is what we will treat and teach you damn cheap! The sale of information products locally will bring unimaginable profits into your bank account.

Perhaps you ask... WHO THE HECK IS TALKING?
I am Ayodele YAOMOLERE, i am into Website Design, Internet Marketing and Information Products. I would appreciate you conduct a search on Google with my name : "IYAOMOLERE AYODELE OLADAPO" as keyword. You will learn about me and see my works and articles used on various websites.  I developed and own www.shopthingsonline.com

O.K. What are the benefits of this Business Opportunity?

  • You earn money instantly into your bank account, no waiting for cheques to mature.
  • You set up the business once and it generates money continuously.
  • You do the business from the corner of your bedroom.
  • You don’t need to refer people before you earn money (Not an MLM).
  • You don’t need stress to make it in this business.
  • You don’t need any full-time dedication. You can make more than a full-time income with only part-time effort.
Imagine you sold info-product worth N3,000 to 100 Nigerians; that is equal to N300,000You sell the very same single information to all the many Nigerians that want them.

With this package you will learn:
  • How to unleash great wealth selling information products locally.
  • How to write or develop your own information products or get them to resell if you can’t.
  • How to write powerful and irresistible “order pulling” ad.
  • How to write magic sales letters so that people buy now.
  • How and where to get paid and free adverts and publicity locally.
  • How to sell your information product(s) with your email address.
  • How to turn your information product to PDF.
Wait a minute; what do you even need to start this business?

• An email address.
• A working phone number(s).
• A bank account (personal or business) for you to receive payments.

My Internet Marketing Mentor valued the information at N10,000 but if i sell this information for N10,000, this will make it impossible for many upcoming entrepreneurs to acquire it. I will therefore give it out for only N2,000!!!

Once again, this business can never be saturated!!!

Get the down-to-earth, simple, ground-breaking information to set out in this ever-profitable business with only N2,000

Oh before I go… Money-back guarantee

I am offering a 30-day money-back if you don’t find all I have promised in this information… This is seriousWhat are the things you will get in our powerful package???? 
1. Information Marketing Wealth e-book 
2. Ebook Marketing Revealed e-book
3. How to Write Your Own Killer Sales Letter e-book
4. PDF Virtual Printer (to create your info-products in PDF)
5. Screen Capture Software (to create on-screen tutorials)

You will also get these ebooks FREE:

1 ) How to unlock the money-making secrets to the domain name business by Brian Pubrat (DomainCashVault.com)
 
2 ) Building A Blog Empire For Profit
 3 ) Newbie's Guide To Online Fortune

To make payment of N2,000 through the bank; pay into any of the following bank accounts;

Account Name- IYAOMOLERE AYODELE OLADAPO

Account Number- 0014803908

Bank- Guaranty Trust Bank

OR

Account Name- EDLAY RESOURCES

Account Number- 1016508320

Bank- U.B.A.

After payment, send an email to: edlayresources@gmail.com  with your payment details ("INFO MARKETING", your name, email address, phone number, deposit slip number, amount paid and bank branch where you paid) or text any of: +2348023591640, +2348034280172 with the same payment details. Immediately after confirmation, your e-books would be sent to your email for download.

For faster response, scan your deposit slip and send to: edlayresources@gmail.com 

IYAOMOLERE AYODELE OLADAPO

You can make it!